5 Reasons Email Marketing Campaign
Subject Lines are Vital
to Your Success.
Many people run an email marketing campaign in hopes
of selling product and generating income. Many business
people struggle when attempting to develop these
subject lines. In order to maximize the effect of
an email marketing campaign, it is important to
understand the dynamics of an effective subject
line. A powerful subject can have a dramatic influence
response rates.
Email marketers should spend the time necessary
to create an enticing subject line for their campaign.
In the recent survey, 35% of email users stated
that the subject line is the main determining factor
in opening an email. This certainly makes sense.
Other than the 'from' portion of the email, the
'subject' line is the only other element that is
visible from an email inbox.
Here are 5 reasons why the subject line is a crucial
component to the success of an email campaign:
1)
Its the First Line of Communication: The
subject line is the first line of communication
an email marketer has with his or her audience.
If the subject line does not capture the readers'
attention, the email will likely be disregarded
and the likelihood of a successful campaign will
diminish.
2)
Helps Your Offer Stand out from the Crowd:
With spam email on the rise, it is critical that
business people use a captivating subject line to
help their offer stand out in comparison to other
competing email offers. Email recipients are busy
people and only read what is important to them.
If an email subject line does not create an immediate
interest, the email is deleted and disregarded.
To avoid this, try working in a benefit statement
to build value or formulate a subject line to pose
a question in the readers' mind to build interest.
3)
Proper Design will Bypass Spam Filters: Another
reason to have a strong subject line in an email
marketing campaign is the need to bypass spam
filters. If the recipients' email server has spam
blockers in place, it is imperative that the subject
line is worded accordingly to avoid "catch
phrases" that are indicative of commercial
related email. Avoid phrases or words like "Free",
"Limited time", "Discounted",
"Mortgage", "Special offer",
"Buy now" or other variations that are
commonly used in commercial email marketing campaigns.
Building a subject line that steers away from these
types of words and phrases will assist you in getting
more emails delivered into your prospects' inbox.
4)
Helps Make a Personal Connection: When examining
the most popular subject lines apparent in bulk
email
campaigns, there are similarities that are immediately
noticeable. Most of the top subject lines appear
to be a response to a customer inquiry or action,
or they seem to be from a friend of the recipient.
Campaign subject lines are no longer impersonal.
Instead, they are designed to make an immediate
personal connection with the recipient so that he
or she is more likely to open the email.
5)
Increases the Chance that Your Email will be
Read: Bottom line, compelling subject line will
entice a larger audience. Attractive subject
lines that contain numbers tend to produce higher
open and read rates. "Top 10", "Save
10%", "3 Great Ideas", etc. are great
ways to go. In
addition, the use of a celebrity or a famous figure's
name can captivate the reader's attention through
an association with a living icon.
The
importance of a strong subject line cannot be disputed.
In just a few words, it can "make" or
"break" an entire email advertising endeavor.
Spend time on your subject line strategy and pay
attention to your open rate changes over time. Monitor
your trends and you will find your way to higher
open rates and improved conversions on all your
email marketing campaigns.
About
The Author: Bulk Email Superstore is the editor
of the article "5
Reasons Email
Marketing Campaign Subject Lines are Vital
to Your Success
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