It is a proven fact that when done properly, bulk email marketing can be a key component to your company’s success. On the other hand, if not executed correctly, this form of e-marketing could be detrimental to your business.
Because of “Spam” related issues throughout the Internet, it is not easy to get an email noticed, let alone opened these days. Think about the people with several dozen emails to scroll through within their inbox. What will make your email stand out from the rest? Your subject line alone must be catchy enough to grab your readers’ attention. At the same time, you should try to avoid any words or phrases indicative of a commercial email that may be interpreted as “spam” by spam filters.
The subject line is the most important part of your email. If you subject line is not captivating, your email will not opened and your message will go unseen. Studies have shown that a well thought out subject line can increase your open rate by up to 90%. When an email is opened, your job has only begun. Opened emails are usually closed within a few seconds. Therefore, you must captivate your readers’ attention as quickly as possible. State the benefits and make an offer. You must build value and at the same time be concise and straight to the point.
If all of this is sounding a bit overwhelming to you and you are having second thoughts about bulk email marketing, keep in mind, you can choose to have a 3rd party manage the entire process for you. There are reputable companies out there that will provide appropriate email lists and manage your marketing campaigns for reasonable fees.
Regardless of which route you choose to go with, it is essential that when an email marketing campaign is carried out, it must be done using a reliable source of email addresses. Be certain to rent or purchase data from a reputable list provider who compiles targeted lists of individuals that have consented to receive email in line with your offer.
There is a tremendous difference between using a list of general email addresses as compared to using target specific lists. There is little point in spending money on a list that does not yield a decent return on your investment. There are email marketing companies that can help you to achieve the best results possible, either through the use of your own permission based opt-in list or by providing and using a list that is targeted to your product or service.
Looking to handle your campaigns yourself? There are Can-Spam compliant bulk email delivery systems that can broadcast campaigns at a rate of 200 thousand emails per hour. There are also do-it-yourself techniques available to rapidly build up massive targeted lists of email addresses actively seeking what it is that you are offering.
The power of a properly executed email marketing campaign cannot be disputed. When handled properly, email advertising can play a vital role in your business advertising model. Through designing powerful subject lines, analyzing open rates, and monitoring click throughs, you can fine tune your campaigns to produce more positive response per email sent.