(Advertisers can customize their campaign/s utilizing
any combination of targeting criteria below.)
Channel/Category
Target by channel - Advertisers can target campaigns in nearly
two dozen different channels - Auction, Automotive, Business,
Careers & Employment, Classifieds, Education, Entertainment,
Fashion & Lifestyle, Finance, Free, Games, Health &
Fitness, Internet, Kids & Teens, Music & Arts, News
& Culture, Pets & Animals, Portal (Search Engines),
Shopping, Sports, Technology, Telecommunications, & Travel
Geo-Targeting
Target customers by their country, state, city, or metropolitan
area. Using the latest technologies through Quova, an enormous
nationwide database of IP addresses are cross referenced against
Internet Service Providers (ISPs) across the country. ISPs
are then narrowed down to a specific state or city. Advertisers
can utilize highly accurate geographic targeting capabilities
so that their ads are served to the right people in the right
location.
Day Parting
Target by holiday, selected time of the year and/or day of
the week; Target by time slots - any time, any day, any hour.
Only run ads during business hours when you can offer customer
support or just run ads when your target audience is surfing
the web.
Bandwidth
Target by the connection speed of the user - increase response
rates by delivering rich, more interactive content to users
with greater bandwidth.
Operating System
Target by computer operating system and take advantage of
users capable of handling select software applications – no
more wasted ad dollars on customers that can not use your
products or services.
Browser Type
Target by browser type and take advantage of users capable
of handling rich media or target users by the browser language
– no more wasted ad dollars on customers that can’t view your
advertisement.
| Channels |
Network
Demographics |
 |
Auction
Automotive
Business
Career & Employment
Classifieds
Education
Entertainment
Fashion & Lifestyle
Finance
Free
Games
Health & Fitness
Internet
Kids & Teens
Music & Arts
News & Culture
Pets & Animals
Portal (Search Engines)
Shopping
Sports
Technology
Telecommunications
Travel
|
| 25-34 |
9% |
| 25-49 |
27% |
| 35-54 |
22% |
| 55+ |
6% |
| Women |
| 18-24 |
3% |
| 25-34 |
11% |
| 25-49 |
32% |
| 35-54 |
26% |
| 55+ |
5% |
| Kids
& Teens |
| Kids Present |
51% |
| Kids (2-11) |
2% |
| Kids (12-17) |
9% |
| Household
Income |
| Under $25K |
8% |
| $25K-$39.9K |
12% |
| $40K-$59.9K |
21% |
| $60K-$74.9K |
10% |
| $75K-$99.9K |
13% |
| Census
Region |
| South Atlantic |
19% |
| Pacific |
18% |
| E.North Central |
15% |
| Middle Atlantic |
13% |
| W.South Central |
11% |
| W.North Central |
8% |
| E.South Central |
6% |
| Mountain |
6% |
| .New
England |
4% |
| |
|
| |
|
| |
|
| |
|
| |
|
|
Overview
- Targets -
Reports
- Ad
Specs - Case
Study - Pricing
- Order
