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|
Dynamic
AdServe
(Premier
Pop Advertising)
|
Case
Study
 Cost Effective Customer
Acquisition
Company "X" came to Bulk Email Superstore looking to increase
their member base without increasing their customer acquisition
costs. With Dynamic Adserve's extensive network of publishers
and a technology that distributes advertisements to the right
people at the right time, Bulk Email Superstore was able to
increase Company "X's" membership base beyond their expectations
while decreasing their acquisition costs. This resulted in Company
"X" getting a return on their investment within 4 months!
| Objective |
Distribute
23,000,000 Pop-under impressions throughout our network
to drive traffic to advertisers site and increase membership
base. |
| Results |
Delivered
1,429 new paying members to advertisers site in one month. |
750
x 550 Pop-Unders |
| Cost
Analysis |
By
charging rates, using advanced targeting and employing
frequency caps, Dynamic AdServe publisher network was
able to keep the advertisers acquisition costs low and
drive over $280,000 in revenue to the advertiser in one
month.
|
Over
$280,000
in revenue |
| 750
x 550 Pop-unders |
Impressions
Ordered
Impressions Delivered
|
23,000,000
23,000,000
|
Total
number of new paying customers
Total revenue for life of customer (per customer)
|
1,429
$193.30
|
Acquisition
cost per customer
Net Profit of advertiser per customer (revenue minus acquisition
cost)
|
$44.66
$148.64
|
| ROI
for advertiser |
4
months |
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