Features Full Mail Merge Capabilities

Personalizing or using mail merge in your follow up messages is an effective way to increase the response linked to your campaigns. It has been proven that recipients will respond at a much higher rate if an email message makes reference to their name. FollowUpPro software makes it easy to build these personalized email messages.

For example, to merge a recipient's first name into the message, you would simply insert a data field as shown above. Then, when the email message is being sent, FollowUpPro will automatically replace the data field with the corresponding recipient's first name.

Just below, we have included a sample of what a mail merge message would appear like when received by the recipient:

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Personalized Template:

Dear $(To-First-Name),

We are in receipt of your email. Thank you for your interest in our...

Personalized message:

Dear John,

We are in receipt of your email. Thank you for your interest in our...

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For best results, try adding your customer or prospects name in the subject of your message: For example: "Hello John Smith, Thanks for Inquiring".

With the influx of unsolicited email that has flooded recipient inboxes, many never read beyond the subject line when scanning through their email box. To separate and help make your email stand out against the rest, using a personalized subject line. Personalized subject lines increase the likelihood that the recipient will open your message by 7 times.

Next feature: Automatically Removes Undeliverable Email Addresses

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