Features
Full Mail Merge Capabilities
Personalizing or using mail merge in your follow
up messages is an effective way to increase the
response linked to your campaigns. It has been
proven that recipients will
respond at a much higher rate if an email
message makes reference to their name. FollowUpPro
software makes it easy to build these personalized
email messages.
For example, to merge a recipient's first name
into the message, you would simply insert a data
field as shown above. Then, when the email message
is being sent, FollowUpPro will automatically
replace the data field with the corresponding
recipient's first name.
Just
below, we have included a sample of what a mail
merge message would appear like when received
by the recipient:
------------------------------------------------------------------------------
Personalized Template:
Dear
$(To-First-Name),
We
are in receipt of your email. Thank you for your
interest in our...
Personalized
message:
Dear
John,
We
are in receipt of your email. Thank you for your
interest in our...
------------------------------------------------------------------------------
For
best results, try adding your customer or prospects
name in the subject of your message: For example:
"Hello John Smith, Thanks for Inquiring".
With the influx of unsolicited email that has
flooded recipient inboxes, many never read beyond
the subject line when scanning through their email
box. To separate and help make your email stand
out against the rest, using a personalized subject
line. Personalized subject lines increase the
likelihood that the recipient will open your message
by 7 times.
Next
feature: Automatically
Removes Undeliverable Email Addresses 
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