Marketing Articles & Tips

Writing Compelling Email Ads without Fraud & Scam Tones


Writing Effective E-Mail Ads: Top 7 Tips compiled 7 important tips to help email marketers eliminate unprofessional scam and fraud related tones in your business related messages. When considering e-mail etiquette, you put your reader’s needs first, especially when you would like the other person to do something (extend a deadline, review a submission, or remove a fee) for you.

Most individuals get countless numbers of e-mails a day. Follow these suggestions to give yourself a competitive edge against your competition.

    1. Use a compelling subject line.
    2. The email must be focused and easy to read. 
    3. Don’t use attached files. 
    4. Identify yourself. 
    5. Winning over prospects. Be Kind – Don’t Flame.
    6. Proof-read
    7. Respond Quickly.

1. Use a compelling subject line.

Recipients read the subject line to decide whether to open, file, delete, or forward a message. Keep in mind– your email isn’t the only one in your recipient’s inbox. Before you press "send," take a second to write a subject line that accurately describes your message and will entice the reader to open and read your email.

No Subject: [Blank]
  If you do not put a subject line in your e-mail message, you’re sending the message with only a "From" line. This is all you are giving your reader to go by. This can come across as thoughtless or unprofessional. Always take advantage of the chance to get your reader thinking about your message even before they open it.
No Subject: "Important! Read Immediately!!"
What’s important to you, perhaps may not be important to your reader. Not to mention, subject lines like this are associated with scams and fraud related spam. Rather than just announcing that the contents of your e-mail as important, use an informative subject that actually describes the core of what you believe is important: "Warning: Your Alarm Service is About to Expire! "
No Subject: "Quick question."
If your question is quick, why not simply ask it right inside the subject line? This subject line really isn’t useful and can also be flagged as fraudulent spam.
Maybe Subject: "Follow-up about last Friday"
Better — if the recipient of your message remembers why a follow-up was even necessary.
Maybe Subject: "That file you have requested."
If you’re sure your readers will recognize your e-mail address, and is expecting a file from you, then this would be fine. But consider that many e-mail providers get a lot of virus-laden spam with vague titles subjects like this. The more specific you are with your subject line, the more likely your reader’s spam-filter will let your email through.
Yes Subject: "14 confirmed for Friday.. do you feel we need a larger room?"
After reading this informative subject line, the reader would instantly think about the size of the room and associates the subject line with a current situation they are involved in. The likelihood of this email being opened will be high.
Yes Subject: Directed to a list of Real Estate Agents: "Interested in Purchasing Your Units"
This subject line produced a 25% open rate when directed to thousands of Realtors nationwide during a campaign for one of our clients interested in buying investment properties. What realtor in their right mind "wouldn’t" open this email? Coming up with a captivating subject line that compels the reader to open the message will help response rates linked to your campaigns. We have seen open rates increase 10 fold simply linked to a well thought out subject line.

2. The email must be focused and easy to read.

Most recipients only quickly scan through a long email messages and take action or delete it after a brief review. Many recipients of your email message are reviewing email at work or have limited time to go through their inbox. When sending commercial related emails, always try to consolidate your messages down to a small subset of points and build interest and quickly as possible.

If your message has
multiple ideas, to avoid the risk that your reader will only review the first portion of your message and simply disregard the rest of it, again, try to keep your message focused and brief. Try to captivate the readers attention quickly. If your email is information intensive, the best thing to do is to number your points to keep the message clean and organized.

Keep your email easy to read.

      • Yes
        Use standard spelling, capitalization, and punctuation
        If you are communicating to friends, writing a fast "thx 4 the help today ur gr8 br0 " may make the receiver of the email appreciate your gratitude. But, there is a time and a place to use loose grammar of this nature.

      • Yes
        Separate paragraphs. Don’t pool your entire message into a single block of text.
      • Yes
        Avoid nonstandard typefaces. Do not rely upon bold face and different font types and sizes to emphasize important sections in your messages. Many e-mail clients are set to only display plain text. If you must emphasize certain words or sections of your message, use quotes or asterisks to imply *emphasis*.
      • Yes
        Use normal capitalization. All caps may come across as yelling. Regardless of your intention, your message may come across the wrong way.

3. Don’t use attached files.

No Make it a point to avoid using attachments in your outbound messages. Spam filters are set to filter out attachments based on size and file type. Alot of time can potentially be wasted in sending out your messages that may never reach the intended recipients. Instead, include the content of your attachments in the body of the message as text or alternatively include a link in the message so that the recipient can download it instead.

E-mail messages work best when you just display the most important text into the body of the e-mail. Try to limit the amount of steps your reader will need to take in order to take action on your message.

4. Identify yourself.

When sending an email message, always be certain to include your full name, occupation and any other information that helps identify yourself in the first few lines of the message.

When follow up with a business prospect, Never assume your reader doesn’t remember you. (Try to avoid using, "I’m not sure if you remember me, but….). This shows signs of weakness and is indicative of someone who is not sure of them self. Instead you could use subtle hints to jog their memory: "I enjoyed our conversation about Computer Hardware in the elevator on Wednesday."

5. Winning over prospects. Be kind – don’t flame

Think before you "Send" your email.

Always be courteous and refrain from focusing on the shortcomings of your competitors. Rather than pointing out the faults and reasons why your prospect should not go with your competition, try focusing on the strengths of what your company can bring to the table. You can use comparisons to others in your industry if it helps improve your approach, but be cautious with your words and always use a professional tone when communicating your ideas.

6. Proof-read.

Make your email sound and look professional.

While a spell-checker may catch many of your typos, it will not present your ideas in a professional manner. If you are trying to promote a new idea to a prospective or current customer, be certain your message is compelling and offers value to the reader. Be sure your idea is clear and comes across in a professional tone without sounding like a heavy sales pitch. Proof-reading and taking an extra few minutes to clean up ‘loose ends’ before you send out your campaign will help improve the way your email comes across to your recipients. Show a draft to a co-worker, and get their advice and apply any changes or edits accordingly.

7. Respond Quickly

If you want to come off as professional, then make yourself available to your email correspondents. Quick replies to email inquiries are of huge importance in ebusiness. Quick response times are indicative of strong customer service and helps prospective customers feel comfortable with the way clients are handled when dealing with your company. fraud and scam reduction references in your emails. We help improve the image and feel of your commercial messages. Keep tabs on our articles section for the latest tips and ideas to improve response associated with your campaigns.